Tag Archives: advertising

The rise of Programmatic buying

Online advertising technology continuously improves; new methods are daily tested so that advertisers reach more efficiently their target. The aim is to reach the right person at the right moment, which is why media buyers  progressively privilege programmatic buying.

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Improve your organic search ranking

SEO (Search Engine Optimization). In summary the term means to improve your websites ranking in a list of search engine results which depend on the searched term. It’s a very efficient way to increase traffic, however requires dedication and know – how. One of the most important things when wanting to work on your SEO is content. Without high quality content, you might achieve short term successes but will not be within the top pages for a long time. So let’s have a look at the foundations of SEO       

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How to generate traffic with advertising

Generating traffic through advertising is slightly more straight forward then increasing your traffic through SEO, which is a well-known complex story. Through the data of advertising campaigns it is easier to calculate the ROI which leads to a rather exact measurement of efficiency and its future tendencies. Continue reading

The 5 most powerful women in Digital Media

Today we are introducing you to the most influential female executives of the world of online advertising. Digital and in particular mobile are experiencing a powerful year on year growth, making it the medium of today and tomorrow (considering that the connected watches market isn’t big enough yet to play a part here). Learn more about the most powerful women in Digital Media.
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What exactly is an advertising tag?

A tag is a piece of code generated by a service provider such as an ad agency; the code is to action an external call in order to integrate content into a page. There are different types of codes. Tools used for web analysis such as Google Analytics use advertising tag for the purpose of tracking.

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