Online advertising technology continuously improves; new methods are daily tested so that advertisers reach more efficiently their target. The aim is to reach the right person at the right moment, which is why media buyers progressively privilege programmatic buying.
Tag Archives: advertising
SEO (Search Engine Optimization). In summary the term means to improve your websites ranking in a list of search engine results which depend on the searched term. It’s a very efficient way to increase traffic, however requires dedication and know – how. One of the most important things when wanting to work on your SEO is content. Without high quality content, you might achieve short term successes but will not be within the top pages for a long time. So let’s have a look at the foundations of SEO
CSN s (Content Syndication Networks or Content Delivery Networks) have been experiencing strong growth for the last 2 years, due to their increasing popularity with publishers. These networks are comparable to ad networks such as Google, Yahoo and Bing with the difference that their focus sits primarily on the promotion of content including blog posts and articles.
So the word programmatic advertising is in everybody’s mouth but what exactly does it mean and what are its advantages?
Social networks growing user numbers have manifested their role as traffic drivers, leading to ever growing and growing ad revenues. Which means if you are managing a website you are pretty much forced to leverage social networks in order to increase your acquisitions or traffic. Learn more about social advertising!
Mobile advertising is growing faster than any other type in the US. Advertisers allocate more and more budget to this vertical which is still has a lot of potential compared to its actual usage.
Generating traffic through advertising is slightly more straight forward then increasing your traffic through SEO, which is a well-known complex story. Through the data of advertising campaigns it is easier to calculate the ROI which leads to a rather exact measurement of efficiency and its future tendencies. Continue reading
Today we are introducing you to the most influential female executives of the world of online advertising. Digital and in particular mobile are experiencing a powerful year on year growth, making it the medium of today and tomorrow (considering that the connected watches market isn’t big enough yet to play a part here). Learn more about the most powerful women in Digital Media.
A tag is a piece of code generated by a service provider such as an ad agency; the code is to action an external call in order to integrate content into a page. There are different types of codes. Tools used for web analysis such as Google Analytics use advertising tag for the purpose of tracking.
Having talked about viewability the first time within our article “Why half of Google ads aren’t seen”, we move on and ask the question if it is even possible to guarantee an ad view. But the topic is not finished with defining if an ad has been seen or not, what we really need to look at is what actually counts as a view and how is this measured ?