Despite Rich Media banners and videos still being most popular under large advertisers, IAB standards remain very present across the web. The digital marketplace is progressing extremely quick leading to the appearance of even more complex formats, allowing a creative and interactive user experience. Continue reading
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This is a video format also known under the name “Outstream” and appears in the centre when opening a page.
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You have been thinking about writing a blog for a long time, a lot of time passes, but all of the sudden, on a lazy Sunday afternoon, the willpower grabs you and it happens. You start writing and your blog is born. First article is written – a creative text about your daily life, your passion, your job. You are full of excitement and ideas but like everyone who embarks on this adventure you very quickly realize that being a “writer” is a very time-consuming hobby.
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Talking frequently to the Bloggers that are leveraging our platform, I thought it would be nice to recap on what, in their eyes, makes a Blog both interesting and helpful.
So I think it’s pretty obvious what the overarching motto of this article will be. Yes you guessed right. Continue reading
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Founded in 2003, WordPress has become the most famous Content Management System (CMS) worldwide. Its numerous themes and extensions make it easy for the user to create a website and manage its editorial content with the platforms tools and support.
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Moving on from my experiences within “How I discovered online advertising”,
I finally feel like a member of this community which once appeared so strange to me. Reflecting on my path and the future, I could already see myself as the new Martin Sorrell or Ariana Huffington Continue reading -
Inread is a video format which is also known under the name “outstream”. As for blogs or other editorial websites it is the perfect fit because it can be inserted within your content in-between articles.
It is one of the most adapted and used formats to attract web users and lead them to the heart of your editorial content.
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Online advertising terms are no longer a mystery to me!
For a long time the world of online advertising has been totally mysterious to me. This field appeared to be very different which I noticed by the first phone call I received. Continue reading
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As we want to make sure that you fully understand online advertising jargon, here are some definitions for words which are commonly used in the wonderful world of digital advertising.
