A tag is a piece of code generated by a service provider such as an ad agency; the code is to action an external call in order to integrate content into a page. There are different types of codes. Tools used for web analysis such as Google Analytics use tags for the purpose of tracking.
Having talked about viewability the first time within our article “Why half of Google ads aren’t seen”, we move on and ask the question if it is even possible to guarantee an ad view. But the topic is not finished with defining if an ad has been seen or not, what we really need to look at is what actually counts as a view and how is this measured ?
Digital advertising is a large sector and through its fast paced dynamic also full of constant changes. For this precise reason, it is very difficult for both advertisers and experts to predict the future this market and its trends. When however reviewing this accelerating innovation cycle, we are definitely able see the difference between a standard campaign and those ones which have the little extra something, leading to undeniable success and unpaid media coverage.
The viewability of display ads is currently an important issue in the world of digital advertising. Twitter does manage to increase its revenues by displaying ads more frequently (read more about this on our twitter blog), but what about the viewability of all those ads? Web marketing specialists have prompted the question of who sees what but above all if it is profitable or not.
If you pay notice to watch ads you might have noticed that the clockhand always displays 10:10. But why so? Marketing specialists use this timetable for their ads precisely because it frames the logo, which is usually placed near the 12. It apparently also allows the display of a perfectly symmetric ad so that people have a clear view of the brand’s logo and the products design.
Display refers to digital advertising formats using images and visuals. Display is the term used for standard forms of online advertising. It is one of the first forms of digital advertising. It was created long before Search was broadened by search engines such as Google (from which Google gets most of its revenue). Continue reading
As most companies The Moneytizer started activity in one country only (FR) and expanded with the start of April internationally (UK). With the additional country we didn’t only have to translate our website, but also adapt our social media strategy on both Facebook and Twitter which is key but not easy.
Despite Rich Media banners and videos still being most popular under large advertisers, IAB standards remain very present across the web. The digital marketplace is progressing extremely quick leading to the appearance of even more complex formats, allowing a creative and interactive user experience. Continue reading