Online advertising technology continuously improves; new methods are daily tested so that advertisers reach more efficiently their target. The aim is to reach the right person at the right moment, which is why media buyers progressively privilege programmatic buying.
At first sight, writing posts seems to be an easy task. First finding a title then a nice pic, and for the lucky ones even sketching graphics. Even if you have the best template in the world, writing a blog which will impact your audience is not that easy.
SEO (Search Engine Optimization). In summary the term means to improve your websites ranking in a list of search engine results which depend on the searched term. It’s a very efficient way to increase traffic, however requires dedication and know – how. One of the most important things when wanting to work on your SEO is content. Without high quality content, you might achieve short term successes but will not be within the top pages for a long time. So let’s have a look at the foundations of SEO
CSNs (Content Syndication Networks or Content Delivery Networks) have been experiencing strong growth for the last 2 years, due to their increasing popularity with publishers. These networks are comparable to ad networks such as Google, Yahoo and Bing with the difference that their focus sits primarily on the promotion of content including blog posts and articles.
So the word programmatic in in everybody’s mouth but what exactly does it mean and what are its advantages?
There are different ways to create a network of link exchanges and connections with other bloggers and Its not also a super efficient way to increase your traffic but also a great and fun way to get new ideas. But before going into details, you have to keep in mind that this is a relative long process which requires a great amount of time. So stay motivated, talk to people and do not give up! Continue reading
Social networks growing user numbers have manifested their role as traffic drivers, leading to ever growing and growing ad revenues. Which means if you are managing a website you are pretty much forced to leverage social networks in order to increase your acquisitions or traffic.
Mobile advertisement is growing faster than any other type in the US. Advertisers allocate more and more budget to this vertical which is still has a lot of potential compared to its actual usage.
Generating traffic through advertising is slightly more straight forward then increasing your traffic through SEO, which is a well-known complex story. Through the data of advertising campaigns it is easier to calculate the ROI which leads to a rather exact measurement of efficiency and its future tendencies. Continue reading
Today we are introducing you to the most influential female executives of the world of online advertising. Digital and in particular mobile are experiencing a powerful year on year growth, making it the medium of today and tomorrow (considering that the connected watches market isn’t big enough yet to play a part here).