SEO (Search Engine Optimization). In summary the term means to improve your websites ranking in a list of search engine results which depend on the searched term. It’s a very efficient way to increase traffic, however requires dedication and know – how. One of the most important things when wanting to work on your SEO is content. Without high quality content, you might achieve short term successes but will not be within the top pages for a long time. So let’s have a look at the foundations of SEO
I. Optimisation of blog posts
# 1 Create unique and high quality content
Duplicated content can lead you to being lost in the limbo of search engines, so it’s better to not temp fate or rather the Panda (patch responsible for identifying the copy-pasted and duplicated content on the web) and stick with producing high quality content. It is never a waste of time and a good blog post could bring you traffic for years due to its high organic ranking. With a comprehensive and well- written article, you can also position yourself around many keywords rather than just one topic.
Never copy your content from other sites. To avoid having duplicate content, you can use tools such as Positeo (checking duplication of content that is not yet online) or Copyscape for analysis and checks that your content is unique.
#2 Work on an interesting keyword list
When writing a blog post, you should always think about your audience, of course, but do not forget Google and other factors. Before you begin writing your articles always remember the main keyword you want to work with and watch side expressions related to this keyword. Once you got your topic and a hand full of keywords you can place them in the title, headings, content, images, alt tags etc., in order to make the article more relevant for a higher Google ranking.
To select the keywords, you can work with the Adwords Keyword Planner. Where you will find search volumes for keywords and side expressions. To find them, you can type the main keyword that you work in Google Search and go down the first result page and you will find similar keywords.
If your blog is already online, you can find relevant keywords with the online tool SEMrush.
#3 Choose a good title (title tag)
The title is the most important area of an article, as it’s the sentence which gets shown on the search result page. A good title includes the main keyword of the article for it to optimise your SEO
Precision is important when pulling together a blog which is supposed to improve your organic search ranking. Your headline must be less than 482 pixels which is about 55 characters to always remain visible in the SERPs. To optimize your CTR, we also suggest you to create catchy titles. To achieve this, our research shows that words such as the below have a positive impact on users:
# 4 SEO URLs
What is a URL?
A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.
– Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate word
– Never be longer than 2,048 characters; otherwise Internet Explorer won’t be able to load the page.
– Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.
Always be sure to avoid duplication. The fact that a single page is accessible from several URLs will cause problems. The management of canonical tags is a time-consuming burden. You’ll save time to purify your permalinks.
# 5 The meta description
Like the title tag, the meta description is a field placed in the head of HTML pages. This field is included under the title tag in the results page of search engines. This field has no weight in calculating the Page Rank of the page but has a relatively large impact on the click through rate and therefore on the value of your content. This field must be 150 characters.
Attention that the meta has to match your description of the actual content of the page as the bounce rate of SERPs is a factor taken into account by the search engines.
# 6 The internal grid
As you already know, a websites SEO is based on two levers: the back ground measures, the site’s popularity calculated through links that point to this site and the specifications and editorial strategy of the site. The internal gird, as its name suggests, is an internal component of the site and therefore falls into the lever on-site.
It also helps to identify the most important pages. The more internal links from other pages a page receives, the more it will be considered important by search engines. We must therefore contextualize links to pages in which you are interested in and mark all pages which are appropriate.
For example, if your keyword is “mobile advertising”, then you will write several articles related to mobile advertising. Then you will place links between the articles of the theme and onto the category page.
II. The best WordPress SEO plugins
#1 WordPress SEO by Yoast
Don’t even hesitate. The WordPress plugin SEO by Yoast SEO is the best solution for blogs and WordPress . The plugin allows you to manage social networks, tags, permalinks and all other important SEO points. There are extensions which are at a cost but the greater part and all important features are free. For setting it up, click here where you find a detailed description on how to use Yoast.
#2 W3 Total Cache
This plugin will allow you to manage the cache of all your resources on a widespread site. You will also have the opportunity to set a CDN (Content Delivery Network ) to improve the loading time and the access time to the server for users but also for robots.
The CDN allows diffusion of the site on different servers around the world. As soon as a user or bot requests access to the site, it is the closest server that responds to requests. The impact is significant SEO and user experience is greatly improved.
SEO is complex but can work wonders as long you dedicate a bit of time to it. These tips should help you to position your blog posts on search engines in an efficient manner. Just remember to set the basic plugins on your site!