This is a video format also known under the name “Outstream” and appears in the centre when opening a page.
The video format starts automatically once the page is loaded. It is clickable and following skippable after 5 seconds. It is a video view in exchange of high quality content.
Advantages of Interstitial Video:
- It is an exchange of an video ad view for high quality content
- It is very profitable
- Interstitial video occupies the whole page with high quality ad content
- It only opens one page
- It holds a limited duration, disappears at the end of the ad and is skippable after 5 seconds
Example of Interstitial Video
Insertion of the tag:
Place the script in the head (tag
) where you want the ad to be displayed. The script will detect automatically the right place on your page to display the ad.⇒ Read the process for WordPress
Once you have inserted the tags, it might take a short while before the interstitial video is displayed.
This format holds a limited version of inventory, impressions,meaning that it will not be displayed on every page call.